Target Audience

To target an audience for our short film we used a social networking site called Facebook which allowed us to create a group chat and ask questions to a closed amount of people which we selected on the basis that they were either Media Studies students and/or film buffs known to us. The group is called ''Sammy and Adrianna's Media Target Audience'' and the first question we asked was ''What film genre do you watch most often in cinema, television or on other available platforms?''and we uploaded a list of a 13 genres to choose from: action; adventure; comedy; crime; fantasy; historical; horror; mystery; romance; science fiction; thriller; urban and other where they could specify.Some of the responses were:

Adventure/fantasy – anything that transports me to another world

Thriller/comedy/fantasy for moi

Action, crime, urban

This helped us a lot as to narrow down the most commonly answered genres, and according to preference they were: adventure, comedy and action which we will combine into one hybrid short film.

One of the people taking part in the questionnaire told us of Facebook pages as a tool to help us gather a larger audience of people interested in helping us shape the final product and we decided to try it out. We didn't know much about this aspect of Facebook and so following the steps of a usual tutorial we set ourselves up under Sammy and Adrianna's Movie. There are many useful tools to help you manage and promote your page such as Poll on Facebook where you can create polls and Facebook will count the votes for you making the job easier. The first poll that we took had a headline of ''How often do you watch short films?''and the answers were: never; daily; weekly; monthly or annually. The votes of our audience generally consisted on never with 40% followed by monthly with 30% and the daily, weekly and annually had 10% each. This helped us to find out what our audience thinks and wants to see on screen and also we could target even a larger audience by sending requests to people to Like the page or Share it on their profiles.